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In the afternoon of December 10th, the signing ceremony with Tongde intelligent manufacturing Park was successfully held for the settlement of SONGDIAN camera brand holder and manufacturer Songdian Technology (Guangdong) Co., LTD., Shenzhen Sonida Digital Technology Co., LTD. (hereinafter referred to as "Songdian", "Sonida") in Shunde district, Foshan city. Su Yaojiang, general manager of Tongde Investment Co., LTD., Zhao Kundian, general manager of Songdian Technology (Guangdong) Co., LTD and Shenzhen Sonida Digital Technology Co., LTD., attended the signing ceremony with leaders from both sides. The two national high-tech enterprises have reached a strategic cooperative relationship, and plan to invest a total of 200 million yuan to jointly build a production base that integrates design, research, development, production and sales.
As a well-known domestic imaging brand, Songdian has launched a new factory location plan in 2022 in order to further expand production and achieve rapid development of the company. After comprehensively considering the local business environment, industrial supporting facilities, geographical location and other factors, we finally chose to settle in Ronggui street, Shunde district, invested in a new factory with an area of 30,000 square meters in Tongde intelligent manufacturing Park, and established Songdian Technology (Guangdong) Co., Ltd. as an operating entity to set a new benchmark in the domestic imaging industry.
Relying on Tongde intelligent manufacturing Park to launch a dual operation model
The purchase of self-owned plants is one of the important steps and objectives of the enterprise development strategy, which will provide greater growth space for the development of the enterprise. And it plays a positive role in improving the visibility and influence of the company, achieving cost reduction and efficiency, meeting the greater demand of the market, enhancing the trust of customers and suppliers, planning layout of the enterprise in the long-term.
Founded in 2006, Shenzhen Sonida Digital Technology Co., Ltd. is a national high-tech enterprise specializing in design, development, manufacturer and sales with a strong product research and development capability. Annual release of new products can up to 20 styles. A complete industrial chain has been formed. With mature R&D, production and sales experience, the company has successfully created well-known domestic consumer electronics brands like SONGDIAN, CAIZU, , CHUBU and SUODAJIA .
After more than ten-year of hard work, Sonida finally has its own production base, which marks a new stage of development for the company. Under the purchase of Shunde industrial plant, the company will achieve dual operation centers—Shenzhen plant and Shunde plant will go hand in hand to inject momentum for the company's long-term development and layout.
National Imaging Brand, Creating a New Business Card for Chinese Cameras
Since its inception, Sonida has been committed to the vision of becoming a well-known and internationally influential scientific and technological innovative enterprise in China with constancy of delving into the field of digital imaging. After continuous exploration and innovation, we have established a competitive advantage in the industry with keen market insight and strong product research and development capabilities. Our products are welcomed by domestic and foreign consumers because of the high cost performance. One of our brands "SONGDIAN" is a rising star which has long been at the top of the sales list and has become the pioneer of domestic camera brands.
High sales volume is an indication of brand popularity, while high new product rate is a proof of R&D strength. Songdian, as the pioneer of domestic imaging brand, has invested more than 20 million RMB in R&D in 2023, and launched more than ten new products before and after, covering the pocket camera for students, the retro digital camera for the face-judger, the high-definition digital camera for the beginner of photography and the professional optical zoom compact camera which will be launched soon. Songdian insists on independent research and development all the time by seeking progress tirelessly, improving the performance and quality of products step by step to create a new business card of the national camera and lead Chinese camera to the world.
Whether it is for the enterprise or the brand, this settlement in Ronggui street, Shunde district is of extraordinary significance. As Mr. Zhao Kundian, general manager of Songdian Technology and Sonida Digital, said that in the future, Songdian will make every effort to do a good job in operation management, R&D and innovation to expand the strength of the company and contribute its own strength to the development of the country, society and local economy.