16 years of subcontracting to self-research breakthrough: Songdian Camera's Intelligent Manufacturing Upgrade Road in the Greater Bay Area

From Pinduoduo Black Label Store to China's Top 500 Brands: Songdian's Industrial Leap Code

When the retro wave of CCD cameras swept the world in 2022, the card machine, once regarded as the "tears of the times", has become a fashion item sought after by young people. The outbreak of this consumer trend, let rooted in shenzhen for 16 years of camera manufacturing experts - song dian parent company shenzhen soda digital science and technology keenly capture the transformation opportunity. With more than 500 patented technologies accumulated for Minolta, Lulai and other international brands, the founder Zhao Kundian made a key decision in 2020: relying on the perfect electronic information industry chain in the Greater Bay Area and the Jinduoduo e-commerce platform, to start the operation of its own brand "Songdian". By applying for the platform black label store, participate in 10 billion subsidies, the brand in the first year that is on-line portable card machine series, successfully open the domestic market trust, to achieve from the OEM factory to the identity of the creator of the national product image metamorphosis.

Twin-city capacity synergy: Shamshun linkage to strengthen the "quality-price ratio" foundation

In order to respond to the continuous growth of market demand, Songdian launched its manufacturing base in Shunde, Foshan on January 3, 2025, forming a dual-core drive of "R&D and manufacturing" with its headquarters in Shenzhen. This layout gives full play to the advantages of the industrial clusters in the Greater Bay Area: Shenzhen as an innovation engine to provide technical support, Shunde base to 40,000 square meters of intelligent production lines to undertake large-scale production, through capacity upgrading to promote the sales volume across the: 2021 topped the sales of the national camera list, 2023 among the top three of the global digital camera brands in the Jingdong, with an annual production capacity of 4 million units of manufacturing strength, to establish a solid With an annual production capacity of 4 million units, the company has established its market position as the "king of quality and price".

Overcoming technical barriers: Self-developed chip opens professional-grade icebreaker

In the face of the domestic professional camera technology gaps, Song Dian integration of the Bay Area production, learning and research resources to launch the attack. 2025, the brand launched the first equipped with self-developed Hathi chip, with 8 times optical zoom of the $1000 micro-single DC209X, break through the Japanese brand on the professional imaging equipment technology monopoly. At the same time, this year, Jinduoduo launched the "100 billion support" project plan to empower the domestic camera brands to provide development opportunities. Songdian through the factory directly connected to the consumer's very short link, the user's lightweight, cost-effective demand for real-time feedback to the R & D side. Synchronized development of the Disney IP product matrix, but also creative design to expand the application of the scene, to promote the brand from the first choice of photography to the high-end professional market to complete the domestic camera from the technology to catch up with the key leap of independent innovation.

Ecological empowerment: from e-commerce track to national branding

The transformation and upgrading of Songdian has deeply benefited from the resonance between e-commerce ecology and industrial clusters, and has shortened the circulation chain with the help of Jinduoduo's "one-click reach" model, which has shifted the OEM mindset to a user-driven one. This path of industrial upgrading was featured in CCTV's "Punch Card! China's Industrial Highland", which has become a benchmark case of intellectual creation in the Greater Bay Area. With the help of both policy and industry, Songdian has realized a three-stage jump in branding: in 2023, Songdian was selected for the national "Brand Strengthening Project", and in 2025, Songdian topped three lists, including "Top 10 Digital Camera Brands", and in August 2025, Songdian was ranked among the "Top 500 Chinese Brands". "China's top 500 brands", marking its transformation from an e-commerce dark horse to a national brand benchmark representing the height of China's manufacturing.

Songdian's 16 years of industrial progress is a vivid footnote of the "manufacturing gene + innovation ecology" in the Greater Bay Area. From Shenzhen OEM factory to one of the top 500 Chinese brands, Songdian has always taken "technological innovation and quality first" as its core, and has been practicing the mission of "letting national images go global". In the future, in the resonance of the Guangdong-Hong Kong-Macao Greater Bay Area and the world-class e-commerce platform, Songdian will continue to climb the value peak of the global imaging industry.