China's Power Behind the Return of AIWA Classics: Songdian Manufacturing Empowers International Image Renaissance

AIWA restarts the camera track, Songdian ODM strength decodes the new code of "retro technology".

Along with the wave of retro consumption sweeping the world, the classic imaging brand AIWA announced its return to the camera market. Behind this strategic relaunch is the deep support of China's manufacturing power - Shenzhen Soda Digital Technology Co., Ltd, the manufacturer of Songdian cameras, as AIWA's designated ODM partner, undertakes the R&D, design and manufacturing of its cameras. Relying on Soda Digital's 40,000 square meters of intelligent production bases, which have been built up over 20 years of independent R&D, more than 500 patented technologies and mature international brand ODM experience, the Songdian team combines AIWA's classic design language Relying on Soda Digital's 40,000 square meters intelligent production base, more than 500 patented technologies and mature international brand ODM experience, the Songdian team deeply integrates AIWA's classic design language with modern imaging technology, and adds another benchmark case for the national product manufacturing on the international stage.

Technical integration: a precise balance of nostalgic aesthetics and modern performance

In the process of undertaking the AIWA camera project, Soda Digital relies on Matsuden's mature technology accumulation to realize the organic fusion of classic design and contemporary technology. Based on the experience of market-proven models such as the DC306, the R&D team took the 13-megapixel CMOS sensor as the core, integrated 4K ultra-HD video, 48-megapixel high pixel and AF autofocus, and other practical and modern imaging technologies, and added dual front and rear cameras, LED fill-in light, and webcam functions innovatively, greatly expanding the use of scenarios, while maintaining the classic feel and appearance of the camera. The integration of this technology has always followed the Matsuden "craftsmanship" quality control system, and through the precision manufacturing process of 40,000 square meters of intelligent production base, to ensure that the product not only carries the nostalgic aesthetics of the gene, but also has the hard core strength of modern imaging performance.

Market Validation: From Private Label Success to ODM Strength Endorsement

The market potential of this cooperation with AIWA is rooted in the proven success of Songdian's own brand. As early as 2021, Songdian won the "No. 1 selling brand of national camera", and has continued to grow since then, topping the "Top brand of photography and video" in the category of Shake Shop in 2025, and being selected as one of China's top 500 brands. As an ODM manufacturer for a number of international brands, including AIWA, Songdian is precisely the one that has transformed its accumulated technology and market experience in the field of light imaging, such as card cameras and digital micro-single, into its core ability to serve its international partners. Its large user base presents a distinctive nostalgic consumer tendency, further confirming Songdian's accurate grasp of the target market demand, which provides a very convincing support for its undertaking of international brand projects.

Strategic Upgrade: From Behind-the-Scenes Manufacturing to Global Value Chain Enabler

The cooperation with AIWA is far more than a simple OEM order, it clearly marks the profound transformation of the role of Soda Digital, the parent company of Songdian, from an "invisible manufacturer" of international brands to an "industry chain enabler" that defines products, outputs standards and shares values. The role of its parent company, Soda Digital, has profoundly changed - from "invisible manufacturer" of international brands to "industry chain enabler" that defines products, outputs standards and shares value. Its own brand "Songdian" in the market quenched 5K recording, optical stabilization and other core technologies, as well as direct consumer insights, can now be reverse empowerment of international brands, from "technology adoption" to "technology output The key reversal from "technology adoption" to "technology export" has been realized. In addition, Songdian relies on an intelligent production line with an annual output of 4 million units to realize flexible manufacturing, and with the hard power of manufacturing and R&D, it not only supports the retro innovation of international brands, but also pushes the scientific and technological strength and brand reputation of national products to the world stage at the same time. This series of practice is the market's high recognition of its new paradigm from "Made in China" to "Empowered by China", which highlights the increasing discourse power of national brands in the global value chain.