Songdian Wins Multiple Awards in Guangdong 3-15, Interprets the Power of Domestic Imaging Brands with Quality
2026-03-19
From March 14th to 15th, 2026, in the 2026 Guangdong 3-15 Consumption Rights Protection and Counterfeiting Forum with the theme of "Enhancing Consumption Quality, Escorting Satisfactory Consumption", Songdian, the leading brand of national products and images, successfully held the "Domestic Digital Imaging Industry Sub-Forum and Songdian New Products and APP Launch". "Songdian officially launched four new imaging hardware products covering the whole scene, and debuted the one-stop intelligent image service platform Songdian Image Creation APP, which marks the comprehensive leap from traditional hardware manufacturer to "software-hardware integration, service-driven" image ecological service provider, creating a more convenient, smarter, and more creative image service platform for consumers. It will create a more convenient, smarter and more creative closed loop imaging experience for consumers.
With the theme of "National Goods have the potential to be extraordinary", more than a hundred people were invited to attend the conference, including leaders of the State Administration for Market Supervision and Administration of Guangdong Province, market supervision departments at all levels of the city and district, representatives of the Guangdong 3-15 Organizing Committee, experts from industry associations, strategic partners and media members. As the only co-builder in the digital imaging field in this forum, Songdian Camera stood out from 5,586 declared brands, and was shortlisted as one of the "Guangdong 3-15 Consumption Safety Brands" together with 32 famous brands such as Unilever, Jie Rou, Sophia, etc., and was honored as "Top 30 of the 3-15 Quality Enterprises" and "Top 30 in the List of Quality Enterprises". List of Top 30" and "3-15 Counterfeiting Co-construction Unit" and many other honors.
Four new products are launched to cover diversified imaging needs
At the launch event, Songdian focused on its 2026 new product matrix, precisely anchoring the core pain points of different groups such as students, photography enthusiasts, professional-level photographers, content creators and home users.
Flagship micro-single DC226 Pro: equipped with 1/1.4-inch large bottom CMOS, 48 million real pixels, F2.0 large aperture, but also supports 8K15 fps video recording, giving users a sense of use comparable to a professional camera, and the effect of the finished film is comparable to that of a DSLR.
High-magnification light-variable card camera DC417X: The breakthrough adopts the first 7x optical external retractable zoom lens in China, which is also the highest magnification of retractable light-variable lens in China, and with HD pixels and 5-axis physical stabilization, it can output clear and sharp images even in handheld telephotography or low-light environment, and meets the needs of diverse scenarios, such as travel, carding, and parental recording.
Quasi-professional Micro SLR VE228: Equipped with a 1-inch large-bottom CMOS sensor, F2.0 large-aperture lens and AMLED high-brightness touch screen, it supports 4K/60fps video shooting, balancing image quality and portability, making it an ideal choice for advanced users.
PT01 portable photo printer: compact size, using color inkjet printing technology, 600pdi resolution, photo color retention longer, lower cost of a single sheet of photo paper, support for mobile phone/camera/WiFi link, also supports SD card/TF card direct reading and other connectivity, built-in 2000mAh large power rechargeable batteries, print as you go, the beauty of the good at any time to treasure.
"We no longer just sell a camera, but offer a complete experience from 'shoot' to 'store' to 'share'. " Zhao Kundian, founder of Songdian, emphasized in his speech, "These four new products are not isolated products, but key nodes in our imaging ecosystem."
Songdian APP on line, opening a new era of intelligent imaging services
The SongDian image creation class APP released in synchronization with the hardware is the core carrier of this strategic upgrade of SongDian. The app deeply integrates AI algorithm and user interaction design, integrating four major functions:
Intelligent Shooting Assistant: Automatically recommend parameter combinations based on scene recognition and provide real-time optimization suggestions such as composition guidance, portrait beauty, night scene enhancement, and more;
- AI retouching engine: support one-click color adjustment, background defocus, one-click elimination, old photo repair, motion blur elimination and many other intelligent processing;
- Social Creation Community: Users can upload their work, participate in themed challenges, get photography tutorials, and interact with image enthusiasts nationwide;
- Cloud transfer and device interconnection: WIFI connection to Songdian cameras for instant output experience.
"Songdian APP is not only a tool, but also an image partner accompanying users' growth. The app integrates image creation, photo processing, video editing and interactive activities, marking the upgrading of Songdian from a "hardware manufacturer" to a one-stop imaging solution provider, and the gradual construction of an imaging ecosystem covering shooting, creation and sharing.
Building a Credible, Accessible and Sustainable National Imaging Ecology
With solid technical accumulation, excellent product quality and perfect customer service, Songdian was awarded "2026 Guangdong 3-15 assured consumption brand", "Guangdong 3-15 quality enterprise directory of the top 30", and was awarded the title of "315 counterfeiting co-construction unit", becoming the only brand in this field in the province to be awarded this honor. It was also awarded the title of "315 Counterfeiting Co-construction Unit", becoming the only brand in this field in the province to be awarded this honor, which fully demonstrates the leading role of the enterprise in quality construction and consumer protection.
Guangdong 3-15 Quality Enterprise Directory Top 30
As the only selected enterprise in the digital imaging field, Songdian initiated the "2026 Initiative for Standardized Development of China's Imaging Industry", pointing out the long-existing chaotic phenomena such as "false parameter labeling", "refurbished components", "after-sales defects", etc., and advocating the establishment of a transparent, unified product standards and service commitment system. Songdian initiated the "2026 China Imaging Industry Standardized Development Initiative", pointing out the long-standing "false parameter labeling", "refurbished components" and "lack of after-sales service" in the industry, and advocating the establishment of a transparent and unified product standards and service commitment system.
"Quality is the cornerstone of trust, innovation is the engine of development." Zhao Kundian said, "Songdian will always take consumers' rights and interests as the starting point, and reshape the brand value of national images with real parameters, reliable quality control and full-cycle services."
With the landing of new products and Songdian APP, Songdian is accelerating the construction of a four-in-one imaging ecology of "hardware+software+content+service". This layout not only responds to the demand of Generation Z for personalized, social and intelligent imaging experience, but also highlights the ambition of domestic technology brands to move from "manufacturing" to "creation" and from "products" to "ecology". It also demonstrates the ambition of domestic technology brands to move from "manufacturing" to "creation" and from "product" to "ecology".
Under the dual waves of high-quality development and the rise of national products, Songdian is writing a new chapter of China's imaging industry with technology as its pen and users as its foundation.
