Matsuden officially joins the M43 System Alliance, the national image among the international professional ecology

(Songdian officially joins the M43 System Alliance, the national image among the international professional ecology)

On February 12, 2026, the M43 Alliance announced that Matsuden, the core camera brand of Shenzhen Soda Digital Technology Co. (hereinafter referred to as "Soda Digital"), the core camera brand of Shenzhen Soda Digital, has officially become a new member of the M43 Consortium. This initiative marks the authoritative recognition of Songdian by the international professional imaging standard organization, and also means that the national imaging brand has taken a key step in the global professional imaging ecological layout, injecting new national strength into the development of the industry.

As a high-tech enterprise plowing into the field of digital imaging for nearly 20 years, Soda Digital has built up a complete industrial chain from product design, research and development to finished product assembly, on-line and off-line sales since its establishment in 2006, and its Songdian brand has become the backbone of the national imaging field by virtue of its youthful positioning and high cost-effective advantages. Songdian has 40,000 square meters of modern plant, more than 500 production equipment, annual production capacity of 10 million pieces, nearly 1,000 employees, has won more than 500 national patents and various types of certificates, with an average of more than 20 new products released annually, not only provides ODM services for international brands such as Minolta, Lola, etc., but also ranks at the forefront of the photography and video camera category in the domestic online platform list. This time, Songdian joins the M43 alliance, which is highly recognized by the alliance for its technical strength, production capacity and industry influence, and it is also an important proof that the comprehensive strength of the national imaging brand continues to improve.

It is reported that the M43 System Alliance, known as the Micro 4/3 System Alliance, was founded by Olympus (now OM Digital Solutions) and Panasonic in 2008, is the world's most influential imaging open standards organization. Its core advantage lies in the development of a unified camera mount and imaging system standards to ensure interoperability between different brands of equipment, after more than ten years of development, has formed a mature ecosystem covering Olympus, Panasonic, Sigma, the old frogs and other well-known manufacturers, with a huge lens group from ultra-wide-angle to ultra-telephoto, from humanities to macro to provide users with a wealth of equipment choices.

For Songdian, joining the M43 Alliance means directly integrating into this mature global imaging ecosystem, eliminating the need to build a closed system from scratch and relying on the Alliance's open standards to further optimize its own product system and enhance product compatibility and professionalism.

Songdian has always been adhering to the brand concept of "Image Affirmation", and the success of joining the M43 Alliance is an important milestone in the history of the brand's development. In the future, we will deeply integrate into the M43 open standard model, strictly follow the unified standards of the alliance, give full play to our own advantages in the whole industry chain and cost control capabilities, and continue to increase investment in research and development to promote the fusion of traditional imaging technology and new technology, so as to provide more competitive products for global image creators.

As a national imaging brand with the advantages of the whole industry chain, Songdian's participation will bring new development momentum to the M43 Alliance, enrich the product matrix of the Alliance, and promote the development of the ecology in the direction of more diversified and more cost-effective. At the same time, this also provides a reference path for national imaging brands to go international, helping to break the monopoly of international brands in the field of professional imaging, promoting the influence of national imaging brands in the global market, and assisting the high-quality development of China's imaging industry. Songdian's joining the M43 System Alliance is not only an important initiative for the brand's own upgrading, but also a vivid practice for the convergence of national imaging products with the international professional ecology. In the future, Songdian will take the opportunity of joining the alliance to accelerate brand upgrading, deeply plough into the research and development of imaging technology, continuously improve product competitiveness, and commit to becoming a benchmark of national imaging products that consumers know and love, promoting national cameras to the world, and writing a new chapter in the development of national imaging products.