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In 2025, the national video brand Songdian once again exerts its outdoor communication and launches a new round of Shenzhen bus advertising. The advertisement covers 10 brand new bus lines in Shenzhen, passing through schools, neighborhoods, parks, core business districts and other high-frequency activity lines, in order to reach a wider range of people and more accurate crowd coverage, and establish a more daily sticky communication channel between the brand and users.
This is not the first time for Songdian to layout public transportation media. As early as 2024, Songdian has completed the first round of advertising, with high-frequency exposure and high relevance scenarios, successfully enhancing the brand's recognition and goodwill in the hearts of consumers. This year, Songdian is pursuing its success with another round of public transportation advertising to further consolidate the brand's position in the market and strengthen consumers' awareness and memory of the brand.
Precise crowd penetration, connecting users' real life
Compared with traditional media, bus advertising has the double advantages of "mobility" and "locality", covering a wide range of people with high repetition rate, which can realize the multi-point reach of urban residents who "see them when going to and from work, going out for shopping, and picking up and dropping off their children". "It can realize the multi-point reach of city residents.
In terms of route selection, Songdian has especially chosen routes through campus neighborhoods, popular sightseeing spots, residential communities, public transportation hubs and popular business districts this round, to further approach core consumer groups such as students, young families and photography enthusiasts through precise jamming of daily life scenarios.
Category upgrading debut, shaping a diversified brand impression
In 2025, SongDian public transportation advertising screen also ushered in a brand new upgrade, with the addition of two new highlights: SongDian flagship 8K high-end digital camera DC226K, to meet the needs of advanced users of photography with stronger image quality and more professional performance; SongDian Disney series products, the body of the body into the Mickey, Minnie Mouse, Strawberry Bear, and other classic characters, the main theme of the "fun and good shot! The Songdian Disney series products, which incorporate Mickey, Minnie Mouse, Strawberry Bear and other classic characters into their bodies, are characterized by "fun and good photography" and have won the hearts of a large number of young consumers and parents and children.
The addition of the new product series not only enriches the visual expression of the Songdian brand, but also further conveys the brand image of "fashionable, professional and diversified", demonstrating the product capability and brand extensibility of Songdian in different market segments.
In the wave of the rise of national products, Songdian, as a new representative in the field of imaging, has always insisted on starting from the user and continuously improving the product experience and brand influence. The re-launch of this public transportation advertisement is a declaration of brand confidence and a gentle approach to consumers.
In the future, Songdian will continue to tell the brand story of "National Images" through diversified means of communication and product innovation, so that every user can record a wonderful life in ease and beauty.
